Cluecraft turns essential business knowledge into immersive, detective-style investigations set inside your organisation, built around your challenges, your pressures, your systems, your people and your world. No trainer, no classroom: teams crack the case themselves, learning in a way which suits them and you.
Cluecraft was created to help organisations bring learning to life through curiosity, creativity, and play.
We specialise in turning complex organisational topics into immersive, detective-style investigations that make learning stick, built around your world rather than a generic template.
We don't just deliver activities that are fun to play. We work closely with you to understand:
From there, we design a narrative authentic to your organisation, one that sparks conversation, drives reflection and creates lasting change.
Cluecraft’s approach comes from our founder’s immersive learning work, recognised as best practice by:



Once the story is set, our creative team builds immersive evidence packs that bring the investigation to life, using whatever the narrative demands.
When people believe the world, they engage with the learning.
Every organisation is different, so every case is built from scratch around yours: your people, your risks, your world.
Fully customised detective-style scenarios built around your organisation, your customers and your challenges. Each case includes characters, evidence, clues and a story arc, plus everything a team needs to run it themselves, unsupervised, in a single sitting.
Every case is built to run without us. But if you’d rather it were hosted, for a conference, a leadership away-day or a launch, we facilitate live sessions too, from briefing to final reveal.
Here are some of the themes organisations come to us with most often. Whatever the theme, the case itself is written around your organisation. Each one highlights how ordinary decisions across a business combine to produce a bad outcome, rather than catching a culprit.
The Ombudsman has upheld a complaint against us and wants our root cause analysis by the end of the month. I have read the file twice and I cannot give them one. Six contacts across eleven months, every case note accurate, every handover documented, every case closed inside target. On paper we did nothing wrong. Your task is to reconstruct this customer’s actual experience from the evidence, set it against the account our systems recorded, and give me the root cause I have to send.
Action requiredWhat it teaches: what “resolved” actually means, how targets quietly shape behaviour, why handovers lose context, and how to hear a customer through a process.
We have a confirmed breach involving client records and I have 72 hours to tell the ICO how it happened. Nobody attacked us. A password had been shared across a team for two years because changing it was inconvenient, a plausible email asked for a file and someone helpful sent it, a colleague noticed something odd and said nothing for nine days, and a contractor’s access was never revoked when their work ended. Your task is to establish the sequence, identify which control failed at each step, and tell me the single change that would have stopped it.
72 hoursWhat it teaches: password hygiene, how to recognise a phish, why unreported near misses are the real vulnerability, and how to make speaking up feel safe rather than embarrassing.
Internal Audit has asked me a question I cannot answer. The risk that materialised last month has been on our register since 2023, rated correctly, with a named owner. It was downgraded at a review that owner could not attend, deferred twice at board for time, and an escalation was drafted but never sent because its author assumed it had been raised elsewhere. Your task is to trace the decision trail through the register, the minutes and the correspondence, and tell me precisely where ownership of this risk disappeared.
Audit responseWhat it teaches: how escalation routes fail in practice, why ownership has to be explicit, how diluted accountability lets known risks through, and what separates a control from a comfort.
We have received a subject access request. The statutory clock is one month, twelve days have gone while we worked out whose job it was, and the search is surfacing more than anyone expected: this customer’s data in a marketing list with no recorded consent, call recordings held well past their retention date, and free-text account notes describing them in terms none of us would want disclosed. Your task is to decide what must be released, what an exemption genuinely covers, and where our retention practice has to change before the next one arrives.
Statutory deadlineWhat it teaches: what actually counts as personal data, where it quietly accumulates, why retention and consent matter, that informal notes are disclosable too, and the discipline of writing everything as though the customer will read it.
Our auditors have flagged a supplier relationship and I have to respond to the Audit Committee on Thursday. Every individual step was done properly. The gift was declared and logged. The procurement exception was approved for a genuine deadline. The contract was renewed because switching looked expensive. And yes, a former colleague now works there. Your task is to put those decisions back into sequence and identify the point at which we lost the ability to say this contract was awarded on merit.
ThursdayWhat it teaches: conflicts of interest, incremental drift, why a run of defensible decisions can end somewhere indefensible, and when something needs declaring.
This file is deliberately empty. The most useful investigation is usually the one nobody has written yet: the risk you are carrying, the incident you keep having to explain, or the behaviour you need to shift before it becomes a problem. You set the learning points, the policies people should know, and the values you want decisions weighed against. We build the story, the evidence and the reveal around them, in your language, with your roles and your systems in it. Your task is simply to tell us the case you want to make.
Awaiting briefWhat it teaches: exactly what you need it to. Learning points get written into the story rather than bolted on at the end, which is why they survive the session.
And when people care, they learn. That's the whole idea: turn the message into a mystery worth solving.
Start your investigationLet's talk about how Cluecraft can transform learning in your organisation.
Tell us what you are trying to achieve, and we will come back within one working day. We offer a free 20-minute introduction.