Nobody remembers the moduleEveryone remembers the case

Learning, solved.

Cluecraft turns essential business knowledge into immersive, detective-style investigations set inside your organisation, built around your challenges, your pressures, your systems, your people and your world. No trainer, no classroom: teams crack the case themselves, learning in a way which suits them and you.

01Customer experience02Cyber security03Risk & compliance04Culture & values05Ethics & decisions
01
Your people become detectives
02
Your business is the case
03
Your teams take it from there
About us

Who we are

Cluecraft was created to help organisations bring learning to life through curiosity, creativity, and play.

We specialise in turning complex organisational topics into immersive, detective-style investigations that make learning stick, built around your world rather than a generic template.

What makes us different

We don't just deliver activities that are fun to play. We work closely with you to understand:

  • The behaviours you want to shift
  • The values you want people to weigh decisions against
  • The themes you want to reinforce
  • The challenges your people face
  • The story that will create the biggest impact

From there, we design a narrative authentic to your organisation, one that sparks conversation, drives reflection and creates lasting change.

Recognition

Cluecraft’s approach comes from our founder’s immersive learning work, recognised as best practice by:

Our creative craft

Every detail crafted to feel real

Once the story is set, our creative team builds immersive evidence packs that bring the investigation to life, using whatever the narrative demands.

Exhibit A
Letters & emails
Correspondence that reveals motive, timeline and intent.
Exhibit B
System logs & data extracts
The digital trail: exports, access records, anomalies.
Exhibit C
Photos, documents & reports
Physical evidence and paperwork to scrutinise.
Exhibit D
Video & call audio
Interviews, voicemails and footage that bring testimony to life.
Exhibit E
Props & physical clues
Tangible artefacts for in-person and hybrid sessions.

When people believe the world, they engage with the learning.

Why it works

A smart alternative to traditional training

The old way

Someone has to run it

  • A training day needs a trainer, a room, and everyone free on the same date.
  • E-learning asks nothing of anyone, and gets exactly that: clicked through and forgotten.
  • Rolling either out across shifts, sites or remote teams means doing it all again.
  • Both demand significant time, budget and internal resource.
The Cluecraft way

It runs itself

  • Self-serve by design. No facilitator, no trainer, nothing to book
  • Teams play when it suits them: a team meeting, a lunch hour, split across a week
  • Issue it once, everywhere. The same pack reaches every shift, site and remote worker, and each team plays it on their own terms
  • Far more engaging than slides or click-through modules
  • Lower cost than a facilitated training day, with minimal internal resource
  • Values stop being a poster. Because every case turns on judgement rather than recall, teams end up weighing real decisions against the behaviours you say you want
  • You can still measure it. Optional online elements capture what people actually took away, so you keep the evidence trail compliance teams need
  • More memorable, with better retention and behaviour change
Our services

How we work with you

Every organisation is different, so every case is built from scratch around yours: your people, your risks, your world.

Fully customised detective-style scenarios built around your organisation, your customers and your challenges. Each case includes characters, evidence, clues and a story arc, plus everything a team needs to run it themselves, unsupervised, in a single sitting.

Perfect for
Customer & service cultureCyber securityData protectionRisk managementComplianceValues programmesInduction & onboarding
  • Self-serve as standard. Everything a team needs to run the case is in the pack: briefing, evidence, and the reveal. Nobody has to be trained to host it.
  • Online-only for dispersed or remote teams.
  • Printed evidence packs for in-person or hybrid groups.
  • Mixed formats when you need both, always immersive, accessible and easy to run.
  • Online knowledge checks where you need them. We can build in questions, scoring and completion reporting, so the case doubles as assessment rather than replacing it.

Every case is built to run without us. But if you’d rather it were hosted, for a conference, a leadership away-day or a launch, we facilitate live sessions too, from briefing to final reveal.

Example investigations

The cases we build

Here are some of the themes organisations come to us with most often. Whatever the theme, the case itself is written around your organisation. Each one highlights how ordinary decisions across a business combine to produce a bad outcome, rather than catching a culprit.

Internal memorandumRef CC / 001 / CX

From
Director of Customer Services
To
Investigating team
Subject
Ombudsman referral: root cause analysis required

The Ombudsman has upheld a complaint against us and wants our root cause analysis by the end of the month. I have read the file twice and I cannot give them one. Six contacts across eleven months, every case note accurate, every handover documented, every case closed inside target. On paper we did nothing wrong. Your task is to reconstruct this customer’s actual experience from the evidence, set it against the account our systems recorded, and give me the root cause I have to send.

Action required
Evidence you work through
Six sets of case notesCall recordings and transcriptsA team performance dashboardThe complaints process mapHandover emails between teamsThe customer’s final letter

What it teaches: what “resolved” actually means, how targets quietly shape behaviour, why handovers lose context, and how to hear a customer through a process.

Self-serve · 60–90 minutes · teams of 4–6 · optional online knowledge check
Internal memorandumRef CC / 002 / IS

From
Head of Information Security
To
Investigating team
Subject
Confirmed data breach: ICO notification in 72 hours

We have a confirmed breach involving client records and I have 72 hours to tell the ICO how it happened. Nobody attacked us. A password had been shared across a team for two years because changing it was inconvenient, a plausible email asked for a file and someone helpful sent it, a colleague noticed something odd and said nothing for nine days, and a contractor’s access was never revoked when their work ended. Your task is to establish the sequence, identify which control failed at each step, and tell me the single change that would have stopped it.

72 hours
Evidence you work through
A phishing email that looked routineA password shared in a team documentAn incomplete offboarding checklistA chat message that spots somethingAccess logsThe reporting process nobody used

What it teaches: password hygiene, how to recognise a phish, why unreported near misses are the real vulnerability, and how to make speaking up feel safe rather than embarrassing.

Self-serve · 60–90 minutes · teams of 4–6 · optional online knowledge check
Internal memorandumRef CC / 003 / RA

From
Director of Risk and Assurance
To
Investigating team
Subject
Internal Audit query: known risk, materialised

Internal Audit has asked me a question I cannot answer. The risk that materialised last month has been on our register since 2023, rated correctly, with a named owner. It was downgraded at a review that owner could not attend, deferred twice at board for time, and an escalation was drafted but never sent because its author assumed it had been raised elsewhere. Your task is to trace the decision trail through the register, the minutes and the correspondence, and tell me precisely where ownership of this risk disappeared.

Audit response
Evidence you work through
The risk register, with version historyMinutes from three meetingsAn escalation email never sentSign-off sheetsA declined calendar inviteThe original risk assessment

What it teaches: how escalation routes fail in practice, why ownership has to be explicit, how diluted accountability lets known risks through, and what separates a control from a comfort.

Self-serve · 60–90 minutes · teams of 4–6 · optional online knowledge check
Internal memorandumRef CC / 004 / DP

From
Data Protection Officer
To
Investigating team
Subject
Subject access request: 18 days remaining

We have received a subject access request. The statutory clock is one month, twelve days have gone while we worked out whose job it was, and the search is surfacing more than anyone expected: this customer’s data in a marketing list with no recorded consent, call recordings held well past their retention date, and free-text account notes describing them in terms none of us would want disclosed. Your task is to decide what must be released, what an exemption genuinely covers, and where our retention practice has to change before the next one arrives.

Statutory deadline
Evidence you work through
The request, and the date it arrivedA shared inbox audit trailAccount notes written in a hurryA marketing list with no clear consentRecordings past their retention dateThe retention schedule nobody follows

What it teaches: what actually counts as personal data, where it quietly accumulates, why retention and consent matter, that informal notes are disclosable too, and the discipline of writing everything as though the customer will read it.

Self-serve · 60–90 minutes · teams of 4–6 · optional online knowledge check
Internal memorandumRef CC / 005 / GV

From
Head of Governance
To
Investigating team
Subject
Audit Committee: supplier relationship flagged

Our auditors have flagged a supplier relationship and I have to respond to the Audit Committee on Thursday. Every individual step was done properly. The gift was declared and logged. The procurement exception was approved for a genuine deadline. The contract was renewed because switching looked expensive. And yes, a former colleague now works there. Your task is to put those decisions back into sequence and identify the point at which we lost the ability to say this contract was awarded on merit.

Thursday
Evidence you work through
The gift and hospitality registerA procurement exception formContract renewal papersAn organisation chartExpense claimsA supplier’s company filing

What it teaches: conflicts of interest, incremental drift, why a run of defensible decisions can end somewhere indefensible, and when something needs declaring.

Self-serve · 60–90 minutes · teams of 4–6 · optional online knowledge check
Internal memorandumRef CC / 006 / NEW

From
You
To
Cluecraft
Subject
The case that has not been written yet

This file is deliberately empty. The most useful investigation is usually the one nobody has written yet: the risk you are carrying, the incident you keep having to explain, or the behaviour you need to shift before it becomes a problem. You set the learning points, the policies people should know, and the values you want decisions weighed against. We build the story, the evidence and the reveal around them, in your language, with your roles and your systems in it. Your task is simply to tell us the case you want to make.

Awaiting brief
What you bring
The behaviours you want to shiftA real scenario, or one you fearThe policies people should knowThe values you want testedYour language, roles and systemsWhat good looks like afterwards

What it teaches: exactly what you need it to. Learning points get written into the story rather than bolted on at the end, which is why they survive the session.

Self-serve · 60–90 minutes · teams of 4–6 · optional online knowledge check
Tell us the challenge
Why Cluecraft

Cluecraft creates stories that make people care.

And when people care, they learn. That's the whole idea: turn the message into a mystery worth solving.

Start your investigation
  • Self-serve, with no facilitator required
  • Runs whenever it suits your teams
  • Immersive, story-driven learning
  • Memorable and shareable
  • Low-cost, high-impact
  • Quick to produce
  • Flexible: online, printed or hybrid
  • Embeds values and behaviours, not just knowledge
  • Optional knowledge checks and reporting
  • Tailored to your organisation
Get in touch

Ready to investigate?

Let's talk about how Cluecraft can transform learning in your organisation.

Tell us what you are trying to achieve, and we will come back within one working day. We offer a free 20-minute introduction.

We reply to every enquiry.